Overview : Marketing Lead will take ownership for creating marketing strategy to build brand awareness within the target audience, help in positioning and impact growth. Key responsibilities : - Strategy; turn business objectives into a robust and effective marketing strategy to help the business achieve its goals. - Demand Generation; utilize a variety of tactics - ABM, paid social, content, webinars and email - marketing - to generate MQLs and drive pipeline growth. - Organic traffic; Take a lead in marketing strategies to grow organic traffic, inbound leads & raise brand awareness. - Content Marketing; oversee the execution of a variety of content marketing activities - thought leadership, blogs, eBooks, webinars and video - ensuring quality is high. - Performance marketing: oversee the team & a strong performance marketing strategy & execution plan. - Marketing Automation; ensure marketing and sales activities are connected, workflows are set up and working. - Analysis; track and report on traffic, CAC, MQLs, conversion rates, attribution and pipeline growth. - Budget; strategize, manage and report on the marketing budget. - Team Management; lead and motivate the marketing team. - Stakeholder Management; work collaboratively with co-founders and stakeholders across sales and product management to ensure there is buy-in and understanding about future marketing campaigns. Requirements : - 5+ years of relevant B2B online marketing experience with at least 2 years of leadership experience leading a marketing team - SaaS startup experience is required - Strong experience in inbound & organic marketing - Growth stage Startup experience is a must - Excellent communication skills, verbal & written is needed - Analytical and strategic mindset

Gurgaon/Gurugram

Marketing Lead - SaaS Startup 

Job Description for Marketing Lead - SaaS Startup  in Buildkonnect Consultants in  Gurgaon/Gurugram for (7-12) years of experience. Apply Now!