Marketing Lead - SaaS

Description:

Job Title: Marketing Lead.

Location: [Gurgaon].

Experience: 9 years (preferred).

Employment Type: Full-time.

About the Role:

We are looking for a dynamic Marketing Lead to spearhead our brand, product, and demand-generation efforts.

This role requires a strategic thinker who can balance data-driven decision-making with creative campaigns to drive growth, awareness, and customer engagement.

The Marketing Lead will work closely with leadership and cross-functional teams (Sales, Product, Customer Success) to shape and execute our marketing roadmap.

Key Responsibilities:

Strategy & Leadership:

- Develop and execute the overall marketing strategy aligned with business goals.

- Lead brand positioning, messaging, and go-to-market plans.

- Manage, mentor, and grow the marketing team.

Demand Generation & Growth:

- Drive lead generation through digital marketing, content marketing, SEO/SEM, social media, and events.

- Build scalable campaigns that deliver measurable ROI.

- Partner with sales to ensure alignment on pipeline growth and lead quality.

Brand & Communications:

- Strengthen the companys brand presence across online and offline channels.

- Oversee PR, media relations, thought leadership, and employer branding initiatives.

- Create compelling storytelling around product, company vision, and customer success stories.

Analytics & Insights:

- Track, measure, and report marketing performance across campaigns and channels.

- Optimize campaigns based on data insights to maximize effectiveness.

- Monitor industry trends, competitor activity, and customer behavior.

Requirements:

- 9 years of progressive marketing experience, preferably in SaaS, tech, or product-driven companies.

- Proven track record in demand generation, digital campaigns, and brand management.

- Strong expertise in SEO, SEM, social media, email campaigns, content marketing, and performance analytics.

- Experience in leading and scaling a marketing team.

- Excellent communication, storytelling, and leadership skills.

- Ability to thrive in a fast-paced, startup-like environment.

Nice-to-Have:

- Exposure to AI, SaaS, or B2B product ecosystems.

- Experience with marketing automation tools (HubSpot, Marketo, etc.

- Prior startup or scale-up experience.

What We Offer:

- Opportunity to own and shape the marketing function end-to-end.

- A high-growth environment with exposure to leadership and strategy.

- Competitive salary, performance incentives, and benefits.

- Collaborative, innovative, and inclusive culture.