Marketing Lead - Premium Lifestyle & Retail Brand

Description:

Education: MBA (Marketing preferred from a premier institute)

Are you a strategic, creative, and business-savvy marketing leader ready to shape the voice of a fast-growing lifestyle & retail brand? This role is perfect for someone who thrives at the intersection of brand strategy, digital marketing, and consumer engagement while driving growth across both online and offline channels.

What Youll Do:

- Lead brand strategy & positioning, ensuring a strong identity across touchpoints.

- Conceptualize and execute integrated marketing campaigns (digital, ATL, BTL) for product launches, festivals, and brand milestones.

- Drive digital-first growth through performance marketing, SEO/SEM, social media, influencer partnerships, and e-commerce campaigns.

- Partner with retail & visual merchandising teams to boost footfalls, in-store activations, and localized marketing.

- Leverage consumer insights & analytics to craft personalized communication and improve ROI.

- Manage marketing budgets & ROI tracking across channels and agencies.

- Collaborate with cross-functional teams & external partners to deliver high-impact campaigns.

- Mentor and inspire a diverse marketing team to drive creativity and performance.

What Were Looking For:

- 8-10 years of marketing experience (product + communications) in retail, lifestyle, fashion, or FMCG industries.

- Strong knowledge of brand building, ATL/BTL media, digital & social media, content, and influencer marketing.

- Business-savvy with an entrepreneurial drive and ability to think big while executing with precision.

- Excellent leadership, stakeholder management, and communication skills.

- Passionate about brands, categories, and products with a consumer-first mindset