Marketing Lead - Premium Lifestyle & Retail

Marketing Lead Premium Lifestyle & Retail Brand

- Lead brand strategy & positioning, ensuring a strong identity across touchpoints.

- Conceptualize and execute integrated marketing campaigns (digital, ATL, BTL) for product launches, festivals, and brand milestones.

- Drive digital-first growth through performance marketing, SEO/SEM, social media, influencer partnerships, and e-commerce campaigns.

- Partner with retail & visual merchandising teams to boost footfalls, in-store activations, and localized marketing.

- Leverage consumer insights & analytics to craft personalized communication and improve ROI.

- Manage marketing budgets & ROI tracking across channels and agencies.

- Collaborate with cross-functional teams & external partners to deliver high-impact campaigns.

- Mentor and inspire a diverse marketing team to drive creativity and performance.

What We're Looking For:

- 8-10 years of marketing experience (product + communications) in retail, lifestyle, fashion, or FMCG industries.

- Strong knowledge of brand building, ATL/BTL media, digital & social media, content, and influencer marketing.

- Business-savvy with an entrepreneurial drive and ability to think big while executing with precision.

- Excellent leadership, stakeholder management, and communication skills.

- Passionate about brands, categories, and products with a consumer-first mindset.

Why Join?

- Work with a purpose-led, design-first premium lifestyle brand.

- Be part of a young, dynamic, and collaborative team that values creativity and innovation.

-Shape the future voice of a leading consumer brand that celebrates individuality and self-expression.