Marketing Lead - Medical Devices

Description:

We are looking for a creative and execution-driven Marketing Lead Events to own and scale our global events and podcast marketing initiatives.

This role has end-to-end ownership of physical and virtual eventsfrom strategy and planning to execution, lead generation, and ROI tracking.

You will play a key role in driving brand visibility, audience engagement, and measurable business impact across multiple countries, leveraging AI tools for smarter promotion, engagement, and analytics.

Key Responsibilities:

- Own and manage the complete events calendar (trade shows, webinars, workshops, symposiums, exhibitions).

- Plan and execute events aligned with marketing and sales objectives.

- Build and manage the companys podcast program (guests, content, recording, distribution).

- Develop annual event budgets and track ROI per event.

- Conceptualize event agendas, campaigns, and messaging for products & services.

- Engage KOLs, partners, and associations for co-hosted or sponsored events.

- Negotiate vendor contracts, sponsorships, and booth setups for major global expos (MEDICA, FIME, AOICON, ISHACON, etc.

- Manage pre-event, on-site, and post-event execution end-to-end.

- Leverage AI tools for email campaigns, social promotions, attendee targeting, and analytics.

- Collaborate with Content, Design, Social Media, Website, SEO, and Supply Chain teams.

- Oversee lead capture, CRM workflows, and post-event follow-ups.

- Track KPIs: attendance, leads, CPL, conversions, and ROI.

- Deliver detailed post-event reports and continuously optimize formats and partnerships.

Skills & Experience:

- Proven experience in B2B event marketing (medical, tech, or healthcare preferred).

- Strong understanding of lead funnel management & event-to-sales integration.

- Excellent vendor management, negotiation, and multitasking skills.

- Data-driven mindset with strong ROI and performance tracking ability.

- Creative, detail-oriented, and execution-focused.

- Hands-on experience using AI tools for marketing, content, and analytics.