Role: Marketing Lead / Marketing Head

Role Overview

We are seeking a seasoned, full-stack marketing leader to design, lead, and scale our marketing function. You will craft strategic direction, drive brand growth, demand generation, customer acquisition & retention, and build a high-performing marketing team. You'll collaborate across product, sales, operations, and executive leadership to drive growth, expand market presence, and maximize return on marketing investment.

Key Responsibilities

Strategy & Planning

- Develop a 3- to 5-year marketing roadmap aligned with overall business strategy.

- Own brand positioning, messaging, and value proposition across markets.

- Market research, competitive analysis, customer segmentation, and insight generation.

Demand Generation & Growth

- Lead demand generation across digital (SEM, SEO, paid social, display), content, email, affiliate, partnerships.

- Plan and execute full-funnel campaigns (awareness - consideration - conversion - retention).

- Set targets (leads, MQL, SQL, CAC, LTV) and drive performance toward them.

Product / Launch Marketing

- Work with product management/teams to launch new offerings, features, modules.

- Define go-to-market plans, positioning, pricing, packaging, and campaigns.

Brand & Communications

- Manage brand identity, visual guidelines, tone & voice.

- Oversee PR, corporate communications, thought leadership content, and external agency relationships.

- Build the internal marketing narrative (employee communications, internal branding).

Data, Analytics & ROI

- Define and own key marketing metrics (CAC, LTV, conversion rates, ROI by channel).

- Implement attribution models, dashboards, reporting cadence.

- Budget planning, allocation, forecasting, and optimization.

Team Leadership & Capability Building

- Mentor, and lead marketing sub-teams (e.g. digital, content, performance, events).

- Define roles, processes, OKRs, workflows.

- Promote a culture of experimentation, learning, and accountability.

Cross-Functional Collaboration

- Work closely with sales, operations, product, customer success to ensure alignment.

- Provide marketing input into sales enablement, customer journeys, retention strategies.

- Partner with finance, legal, etc. as needed for budgets, contracts, compliance.

International / Multi-market Execution

- Localize campaigns, messaging, positioning for different geographies or markets.

- Manage regional marketing teams or vendors, ensure consistent brand execution globally.

Desired Skills / Tools

- Marketing automation: HubSpot, Mailchimp

- Analytics: Google Analytics 4

- Ad platforms: Google Ads, Facebook / Meta, programmatic networks.

- SEO & SEM tools: Ahrefs, SEMrush, Moz, etc.

- CRM & lead management: Zoho, Oracle, Salesforce or equivalents.

- Content management tools, email marketing, social media management tools.

- Project management, A/B testing, conversion optimization tools