Marketing Lead - GTM & Growth - B2B SaaS

Location: Sector 43, Gurgaon (Work from Office)

Experience Required: 10+ Years

Industry: B2B SaaS / Enterprise Software

You will own and drive the overall marketing strategy, team leadership, and execution across brand, performance, content, and product marketing. This is a senior leadership role that requires deep B2B SaaS experience, strategic thinking, and hands-on execution capabilities.

Key Responsibilities:

Marketing Strategy & Leadership

- Develop and execute a holistic marketing strategy aligned with business goals.

- Build, lead, and mentor a high-performing marketing team.

Demand Generation & Growth

- Own the inbound and outbound marketing funnel to drive qualified leads.

- Implement performance marketing campaigns (Google Ads, LinkedIn, email, etc.).

- Optimize CAC, ROI, and conversion metrics.

Product Marketing & Positioning

- Develop compelling product positioning and messaging.

- Enable sales with effective collateral, battle cards, and value propositions.

- Conduct competitive and customer research to inform strategy.

Brand & Content Marketing

- Lead brand development, PR, events, and thought leadership.

- Drive the content marketing engine (blogs, whitepapers, case studies, videos, etc.).

Digital & Web Presence

- Oversee SEO/SEM, website management, and marketing automation tools (HubSpot/Marketo/etc.).

- Monitor and improve digital performance analytics and KPIs.

Cross-functional Collaboration

- Work closely with Sales, Product, and Customer Success teams to align GTM strategies.

- Partner with leadership to shape overall company growth and vision.

Required Skills & Qualifications:

- 10+ years of marketing experience, with at least 4+ years in a leadership role at a B2B SaaS company.

- Proven track record of scaling marketing functions and generating high-quality leads.

- Strong understanding of the SaaS buyer journey and sales cycle.

- Hands-on experience with digital marketing, CRM, and automation tools.

- Analytical mindset with data-driven decision-making.

- Excellent communication, leadership, and stakeholder management skills.

- Bachelor's/Master's degree in Marketing, Business, or related field.

Must Have:

- Startup Experience

- Familiarity with PLG (Product-Led Marketing) strategies.