Marketing Lead - Growth & Product - ConsumerTech/Mobility Startup - IIM/ISB/MDI/FMS

1) Lead and Scale User Growth: Own the full customer funnel - from awareness to activation, engagement, and retention.

2) Launch New Products & Markets: Design and execute GTM strategies for new vehicle types, features, and city launches.

3) Optimize Performance Marketing: Run data-backed paid campaigns (Google, Meta, programmatic) to drive rider and revenue growth.

4) Own CRM and Lifecycle Journeys: Drive communications across push, SMS, email, and in-app to boost engagement and reactivation.

5) Cross-Functional Leadership: Collaborate closely with Product, Tech, Operations, and Design to craft frictionless user journeys.

6) Data First, Always: Analyze performance metrics with tools like Amplitude, GA, Braze, and Excel/SQL to inform decisions and scale wins.

- MBA/PGDM from IIM, XLRI, ISB, or top-tier institute

- 2-4 years of experience in growth marketing, product marketing, or digital performance, preferably in a consumer tech or mobility startup

- A perfect blend of creative intuition and analytical horsepower

- Proficient with platforms like Google Ads, Meta, CRM tools (Braze, Clevertap), and data tools (Amplitude, Looker, or SQL-based dashboards)

- Passionate about urban mobility, sustainability, and making an inclusive social impact

- Gender-inclusive mindset with leadership potential - we strongly encourage female candidates to apply

- A very attractive salary package for the right candidate

- High ownership in a mission-led startup building India's electric mobility future

- A passionate, execution-focused team and room to grow fast