Marketing Lead - FinTech/Broking/Consumer Tech

About the Role

We're looking for a marketing lead to build an organic, trust-driven, content-first brand. He/she will lead content and communication across all channels, and ensure our messaging is simple, transparent, unique and user-first.

Roles and responsibilities :

- Execute a marketing strategy rooted in transparency, simplicity and long-term trust- building.

- Drive content-led growth - investor education, long-form content, explainers, blog posts, product walkthroughs and community initiatives

- Collaborate closely with product and design to ensure communication is clear, accurate and user-first.

- Build and oversee a frugal, high-quality team and set up across content, design, community and analytics.

- Develop creative and content strategies for new product launches and feature education.

- Strengthen the brand through organic, responsible, value-driven communication rather than aggressive marketing.

- Manage all communication across app, web, blogs, social channels and community platforms.

- Ensure messaging is fully compliant with exchange regulations.

- Monitor user behavior, gather insights and work with product teams to refine communication and onboarding flows.

- Adapt in a start-up's fast paced work environment with high pressure deadlines and ambiguous problem statements

Job & Skill requirements:

- More than 7 years of experience in strategic marketing, ideally in fintech, broking or consumer tech.

- Strong background in content-led and product-led marketing.

- Good understanding of financial markets, retail investor behavior and regulatory constraints.

- Ability to simplify complex financial concepts into clear, accessible communication.

- Exceptional storytelling, communication and project management skills.

- Experience building and leading lean, high-performance teams from scratch