Marketing Lead - FinTech

Job Title: Marketing Lead.

Location: Bangalore.

Experience: 6 to 9 years.

We're hiring a strategic and hands-on Marketing Lead to drive brand visibility, user acquisition, and engagement initiatives at a fintech company revolutionizing finance with an AI and data science-powered trading app.

As the Marketing Lead, your responsibilities would be:

- Drive marketing strategy and campaigns across digital, offline, social, content, performance marketing, partnerships, and events.

- Manage influencer collaborations, content creation, community engagement, and cross-functional alignment with product, design, and sales.

- Analyze performance metrics to optimize ROI and stay updated on market trends in financial services.

- Oversee budgets, vendors, timelines, and lead a small, agile marketing team.

Requirements:

- 6+ years marketing experience with leadership in brand/growth marketing.

- Experience in Indian broking, fintech, or high-growth startups.

- Proven success in multi-channel campaigns with limited resources.

- Strong grasp of digital marketing platforms and analytics tools.

- Creative storytelling with audience-tailored messaging.

- Excellent communication, leadership, and project management skills.

- Self-starter, able to work independently in fast-paced settings.

Benefits:

- Opportunity to lead influencer strategy for a cutting-edge fintech company.

- Collaborate with passionate professionals in a supportive, inclusive, and creative culture.

- Enjoy ownership, flexibility, and opportunities to grow your career in a dynamic environment.

- Work on exciting, cutting-edge projects with competitive pay and comprehensive benefits.