Marketing Lead - Demand Generation - B2B

Role Overview:

We are seeking a high-impact Marketing Lead to spearhead our growth initiatives from our Bangalore office. In this role, you will own the end-to-end marketing strategy, orchestrating high-performance campaigns that drive pipeline velocity and brand authority. You will work closely with cross-functional leadership, sales teams, and product stakeholders to translate business objectives into scalable demand generation programs. By leveraging data-driven insights and creative storytelling, you will directly influence our market positioning and revenue growth, ensuring our solutions resonate with key decision-makers in the B2B landscape.

Key Responsibilities:

- Design and execute comprehensive B2B marketing strategies to accelerate lead acquisition and improve conversion rates across the entire sales funnel.

- Manage and optimize multi-channel digital marketing budgets, focusing on SEM and SEO strategies to maximize organic visibility and paid acquisition ROI.

- Collaborate with the sales organization to align marketing efforts with revenue targets, ensuring a seamless handoff and high-quality lead nurturing process.

- Analyze performance metrics and market trends to refine campaign tactics, providing actionable insights to leadership for continuous improvement.

- Lead the development of high-conversion content and collateral that positions the company as a thought leader and addresses specific customer pain points.

Required Skillset:

- Demonstrated expertise in architecting complex B2B demand generation engines that consistently meet or exceed aggressive growth targets.

- Advanced proficiency in managing SEM and SEO ecosystems, with a proven ability to balance short-term performance marketing with long-term brand equity.

- Exceptional analytical capabilities, with the ability to translate raw data into strategic narratives for executive stakeholders.

- Strong interpersonal skills, enabling you to build consensus across diverse teams and influence stakeholders in a fast-paced, hybrid work environment.

- A strategic mindset combined with a hands-on approach, comfortable navigating the nuances of the Bangalore tech ecosystem.

- A Bachelors or Masters degree from a top-tier institute, complemented by 6 - 10 years of progressive experience in high-growth B2B environments.