Role : Marketing Lead.

Location : Gurugram (Work from Office).

Reporting To : Founder.

Industry : Beauty & Wellness.

Compensation: Open to discuss.

About The Company:

- A fast-growing, digital-first personal care brand that's redefining how Indian women engage with self-care.

- Focused specifically on the hair care category, the brand blends the art and science of haircare to create high-performing, clean, and organic formulations meticulously crafted for Indian hair types and weather conditions.

- Their premium, design-led products celebrate individuality, confidence, and conscious living, helping every woman discover, embrace, and express her unique hair story.

- With a growing presence across both online and offline channels, the brand combines effective formulations, aesthetic packaging, and thoughtful storytelling to deliver a distinctive and joyful customer experience.

About The Role:

- We are seeking a Marketing Lead who blends strategic thinking with creative execution, someone who has built and scaled brands from the ground up, yet also understands the rigor and processes of brand building.

- You will work closely with the Founder to define brand direction, lead marketing strategy across channels, and build a team that delivers measurable impact on awareness, engagement, and performance.

Key Responsibilities:

- Creative Strategy & Campaign Leadership: Define and lead 360- brand and marketing campaigns from large-scale productions to high-frequency, fast-paced digital creatives across customer touchpoints.

- Performance Creative Oversight: Drive the creative side of performance marketing, ensuring digital assets (reels, statics, videos) are fresh, high-performing, and on-brand.

- Content Production Management: Oversee in-house brand media and production teams to deliver a steady pipeline of short-format and mid-production brand films content that's engaging and culturally relevant.

- Digital Creative Operations: Manage an in-house digital creative agency setup, ensuring agile execution of multiple creatives across platforms.

- Social Media & Owned Channels: Scale the brand's social presence across Instagram, YouTube, and emerging platforms through engaging, community-driven content.

- Campaign & Calendar Planning: Lead the planning and execution of brand, seasonal, cultural, and product launch campaigns aligned to key business moments.

- Cross-Functional Collaboration: Work closely with performance marketing, product, and retail teams to ensure creative alignment across touchpoints.

- Team Leadership: Build and guide creative, media, and digital teams with a culture of speed, innovation, and brand consistency.

Ideal Candidate Profile:

- 9-12 years of experience in brand management and marketing leadership.

- Proven exposure to legacy FMCG / beauty / personal care brands and growth-stage or D2C brands.

- Strong understanding of consumer brand building, digital marketing ecosystems, and omnichannel strategy.

- Hands-on with both strategy and execution; entrepreneurial, analytical, and creative in equal measure.

- Excellent stakeholder management and communication skills; able to work closely with founders and senior leadership.