Marketing Lead/Category Head - Staples Business

Location: Kolkata

Industry: FMCG - Foods

Experience: 10-15 Years

About the Company:

A leading FMCG organization, backed by one of India's largest business groups, is expanding its Food & Staples portfolio.

Category Coverage: Food

Role Objective:

To lead the end-to-end category marketing strategy and drive sustainable growth for the Staples portfolio nationally through strong brand building, innovation, pricing excellence, and integrated marketing execution.

Key Responsibilities:

- Develop long-term Category & Brand Strategy

- Drive Brand Positioning and Equity Building initiatives

- Lead New Product Development (NPD) & portfolio expansion

- Own Pricing Strategy and Margin optimization

- Plan & execute 360- Marketing campaigns (ATL, BTL & Digital)

- Work closely with Sales, Supply Chain & Leadership for GTM execution

- Monitor performance metrics, consumer insights & ROI tracking

- Manage agency partnerships and cross-functional stakeholders

Candidate Profile:

- 10-15 years of FMCG marketing experience

- Mandatory experience in Food / Staples category.

- Strong exposure to ATL-led brand building

- Experience in scaling regional brands to national presence preferred

- Strong strategic thinking with strong execution capability

- MBA from a reputed institute preferred

What the Role Offers:

- High ownership & leadership visibility

- Opportunity to build and scale a national Staples brand

- Strong backing from a reputed Indian conglomerate

- Fast growth environment with significant business impact