Marketing Lead - B2B SaaS

Description:

Job Title: Marketing Lead.

Location: Gurgaon (WFO).

Experience: 10+ years.

Employment Type: Full-time.

About the Role:

We are looking for a dynamic Marketing Lead to spearhead our brand, product, and demand-generation efforts.

This role requires a strategic thinker who can balance data-driven decision-making with creative campaigns to drive growth, awareness, and customer engagement.

The Marketing Lead will work closely with leadership and cross-functional teams (Sales, Product, Customer Success) to shape and execute our marketing roadmap.

Key Responsibilities:

Demand Generation & Growth

- Drive lead generation through digital marketing, hands-on SEO, PPC (Google Ads, paid social), content marketing, social media, and events.

- Own and execute SEO strategy end-to-end, including on-page, off-page, technical SEO, and performance tracking.

- Plan, execute, and optimize PPC and paid media campaigns to drive qualified traffic and measurable ROI.

- Build scalable, performance-driven campaigns that deliver measurable ROI.

- Partner with sales to ensure alignment on pipeline growth and lead quality.

Brand, PR & Communications

- Strengthen the companys brand presence across online and offline channels.

- Own PR strategy and media relations, including press releases, external communications, and brand reputation management.

- Drive thought leadership, employer branding, and external communications initiatives.

- Lead content marketing strategy, including blogs, case studies, whitepapers, website content, and campaign messaging.

- Create compelling storytelling around product value, company vision, and customer success stories.

Requirements:

- 10+ years of progressive marketing experience, preferably in SaaS, tech, or product-driven companies.

- Strong hands-on experience in SEO, PPC, performance marketing, and content marketing.

- Proven track record in demand generation, digital campaigns, brand management, and PR handling.

- Deep understanding of marketing analytics, conversion optimization, and campaign performance measurement.

- Experience in leading and scaling a marketing team.

- Excellent communication, storytelling, and leadership skills.

- Ability to thrive in a fast-paced, startup-like environment.

Nice-to-Have:

- Exposure to AI, SaaS, or B2B product ecosystems.

- Experience with marketing automation tools (HubSpot, Marketo, etc.

- Prior startup or scale-up experience.

What We Offer:

- Opportunity to own and shape the marketing function end-to-end.

- A high-growth environment with exposure to leadership and strategy.

- Competitive salary, performance incentives, and benefits.

- Collaborative, innovative, and inclusive culture.