Marketing Lead - B2B & BFSI

Location: Bangalore

Experience: 4 - 6 years

Thinks like a human. Works like a machine. We are now hiring the people who build that.

Be the reason banks trust before the sales call even starts.

Client's AI voice agents run live call centers for India's banks and insurers. Today that story lives mostly in the founders' heads. Your job: turn it into a sharp, outcome-led narrative, arm a ~40-account sales team with proof that speeds pilots to go-live, and make client a name BFSI buyers trust before the first call.

The Client Effect:

- 5Cr+ Connected calls

- 70Cr+ Debt recovered

- 3Mn+ Conversations, daily

- Sub-300ms Voice latency

- 10 Indian languages live

- 10Cr+ Loans disbursed

- 10,000+ Concurrent calls

- 30+ BFSI clients

About Client:

Hard tech, at the frontier of a very old industry.

- Real production AI. Voice agents handling millions of conversations for leading banks and insurers.

- Series A funded, backed by top VCs.

- Frontier tech. Own small language models for Indian finance, sub-300ms latency, 10,000+ concurrent calls.

- Founding-stage. Lean team since 2022 - your decisions visibly shape the company.

Trusted by PolicyBazaar, MoneyView, Slice, KreditBee, SuperMoney and 30+ more BFSI leaders.

In Their Own Words:

- We experiment a lot. Some things fail - and that's fine, because learning matters more.

- We solve real problems for real customers.

- Ownership means you shape the 'what' and the 'how', not just deliver a task.

- Founders are in the hard technical questions with you, not just the big picture.

The Role:

- Own positioning. Build an outcome-led message on collection efficiency, cost per recovered rupee and conversion lift - not generic latency or human-like voice claims.

- Build the proof library. Quantified case studies, reference clients, ROI calculators and RBI-compliance collateral that speed pilots to go-live.

- Drive land-and-expand. Account-based marketing across collections - cross-sell - insurance.

- Kick off platform GTM. Scope marketing for CTO/product buyers (docs, DX, partners); decide with Ashvin if it becomes its own role.

- Lead founder thought leadership. Put the founders on stage (GFF, IBA), run their LinkedIn, place client in BFSI media.

- Co-own employer brand with HR. Make client a company top talent already knows.

- Unblock deals with sales. Work with Growth team to raise win rate and deal speed - you're measured on credibility and velocity, not lead volume.

What We're Looking For:

Raw problem-solving, over pedigree.

Must-Haves:

- 4 - 6 years in B2B / enterprise SaaS product marketing, ideally selling to fintech or BFSI.

- Hands-on builder, happy as a team of one without a playbook.

- Turns messy client results into sharp, quantified case studies.

- Writes clearly about compliance (RBI norms, data localisation, call recording).

- Works embedded with sales in long, relationship-led BFSI cycles.

- Strong writer who creates the content personally.

Nice-to-Haves:

- Enterprise account-based marketing.

- Developer / platform marketing for technical buyers.

- Built a marketing function from scratch at a startup.

- Employer branding with HR / talent teams.

Pedigree (IIM / IIT / BITS, fast-scaling SaaS or fintech) is common here - but how you win over a skeptical bank buyer matters far more.

Why Join Us:

- Real Ownership: Complex problems end-to-end, with decision-making space from day one.

- Freedom to Build: Autonomy to design practical solutions for real customers.

- Competitive Rewards: Market-leading pay and ESOPs.

- Founder Access: Work closely with founders on high-stakes problems.

- Massive Impact: Power millions of real customer conversations daily.

- No Hierarchy: Small team - your name is on what you ship.

Hiring Process:

One to two weeks, start to offer. Meet the team before you decide.

1. Intro Call

2. Skills Discussion

3. Founders Chat

4. Offer