Marketing Lead - B2B

Role Summary

We are hiring a Marketing Lead to build and run the organisation's end-to-end marketing function. This is a senior, on-site leadership role for someone who can create marketing structure, elevate brand positioning, and ensure consistent, high-quality execution across content, campaigns, social media, and employer branding. You will translate business goals into clear plans, guide teams, and build a predictable marketing engine that delivers measurable outcomes.

Key Responsibilities

- Own quarterly and monthly marketing plans aligned to business priorities

- Define content pillars, campaign themes, and channel strategy (LinkedIn primary)

- Build and manage marketing SOPs: planning, briefs, approvals, publishing, and reporting

- Establish clear workflows, timelines, and quality benchmarks

- Lead brand messaging and ensure consistency across all communication

- Drive social and content strategy to improve reach, engagement, and recall

- Partner with HR on employer branding and hiring-focused campaigns

- Track performance metrics and present monthly insights with improvement plans

- Lead and mentor writers, designers, video editors, interns, and external partners

Must-Have Skills

- B2B marketing strategy and execution experience

- Strong brand positioning and messaging capability

- Content and social leadership with editorial judgment

- Team management with delivery ownership

- Stakeholder communication and briefing skills

- Performance tracking and reporting mindset

Good-to-Have Skills

- Exposure to IT services, SaaS, or technology consulting brands

- Employer branding or internal communications experience

- Campaign planning for events, launches, or talent marketing

Experience Expectations

- 7-10 years of progressive marketing experience

- Prior ownership of teams or marketing programs

- Experience working closely with leadership teams

- Stable career progression with minimal unexplained gaps

About the Organisation

A growing technology-driven services organisation serving global clients, focused on building a credible market presence, strong internal culture, and long-term brand equity.