Role & responsibilities

We are looking for a Marketing Lead to spearhead our marketing function and expand the digital footprint of our products globally.

This role combines strategy and hands-on execution across:

- B2B SaaS Marketing

- Demand Generation

- Customer Advocacy

- Account Based Marketing (ABM) You will lead a small team (23 people), oversee both online and offline marketing, and build a predictable pipeline engine for our product suite, while shaping brand in the climate tech ecosystem.

Strategy & Leadership

- Own and execute the end-to-end marketing strategy across brand, demand generation, and customer marketing.

- Plan and implement full-funnel marketing strategies (awareness - consideration - conversion - retention) for global B2B clients.

- Lead and mentor a 23 member marketing team, driving clarity on goals, responsibilities, and performance.

- Partner closely with Founders, Sales, Product, and Customer Success to align marketing with business priorities and revenue goals.

B2B SaaS Marketing, Demand Generation & ABM

- Design and execute B2B SaaS Marketing programs focused on lead generation, pipeline acceleration, and account expansion.

- Build and run multi-channel demand gen campaigns (email, paid, organic, events, content syndication, partnerships).

- Develop and implement Account Based Marketing (ABM) strategies for high-value target accounts, in collaboration with sales.

- Set up nurture journeys, lead scoring models, and conversion workflows using marketing automation tools (Zoho + others).

Customer Advocacy & Product Marketing

- Build Customer Advocacy programs case studies, testimonials, reviews, references, communities, and user councils.

- Work with product teams to translate features into compelling product narratives, positioning, and messaging.

- Create and maintain sales enablement collateral pitch decks, one-pagers, battlecards, ROI calculators, comparison sheets.

Digital, Content & Brand

- Oversee digital presence: website, SEO, social media, email, and newsletters. - Lead content strategy and production: blogs, thought leadership, whitepapers, case studies, product explainers, landing pages, and ad copies.

- Plan and execute online and offline events: product launches, webinars, panels, workshops, sustainability meetups, partner events.

- Conceptualize and produce podcast series with industry experts and internal leaders to strengthen brand authority.

- Maintain a consistent, bold, and differentiated brand narrative across all channels and campaigns.

Tools, Automation & Analytics

- Set up and optimize Zoho (CRM, Campaigns, Marketing Automation) or equivalent tools as the central hub for marketing and sales alignment.

- Ensure mandatory efficiency and hands-on usage of marketing tools & automation, including email automation, drip sequences, lead scoring, and reporting.

- Track, analyze, and report on campaign performance, funnel metrics, and ROI using tools like Google Analytics, Zoho, and other BI dashboards.

- Use data to continuously optimize campaigns, content, channels, and budgets.

Market Intelligence

- Conduct ongoing market and competitor research to refine positioning and identify whitespace opportunities.

- Stay updated with B2B SaaS, climate tech, and digital marketing trends, and translate them into actionable strategies.

Preferred candidate profile

- 5+ years of experience in marketing and content roles in product-based companies (mandatory).

- Mandatory startup experience: experience in 01 and/or 110 stage startups in high growth, fast-paced environments.

- Proven track record in B2B SaaS Marketing | Demand Generation | Customer Advocacy | Account Based Marketing (ABM).

- Experience managing a small team (23 people) and working cross-functionally with sales, product, and leadership.

- Strong understanding of B2B digital marketing, content marketing, lead generation, and marketing analytics.

Hands-on experience with:

a. Zoho (CRM, Campaigns, Marketing Automation) strongly preferred.

b. Marketing automation and email tools.

c. Web analytics tools (e.g., Google Analytics) and SEO best practices.

- Proven ability to plan and execute campaigns end-to-end, manage content calendars, and run events/webinars.

- Excellent writing, communication, and storytelling skills with an ability to simplify technical/complex topics.

- Ability to multi-task, prioritize, and execute in a fast-paced, high-ownership environment.

- Familiarity with podcast production, webinars, and event coordination is a plus.

- Genuine passion for climate tech, sustainability, and impact-driven work is highly desirable.

Perks and benefits

Perks & Benefits Culture & Celebrations

1. Fun Fridays, monthly team parties, and festival celebrations.

2. Recognition for contributions and milestones. Financial & Lifestyle Benefits

3. Medical insurance for self and family.

4. Meal pass and daycare facilities.

5. ESOPs to own a stake in our mission.

6. Upskilling budget and flexible benefits plan.

7. Air travel accident coverage, personal accident insurance.

8. Wellness programs including GOQii support and gym access. Office & Facilities

9. On-site gym and game zones.

10. Access to cricket, tennis, and badminton courts.

11. Creche and food outlets on campus.