Marketing Lead

Description:

Strategy & Leadership:

- Define and execute the global marketing strategy aligned with regional growth goals.

- Build and lead a high-performance marketing team across regions.

- Establish internal processes for marketing planning, execution, and performance tracking.

Brand & Thought Leadership:

- Own the positioning as an innovation-first partner across Banking, Insurance and AI/ML.

- Drive brand-building efforts through PR, awards, speaking engagements, and digital storytelling.

- Launch a content and webinar series on FinTech, AI, and emerging tech.

Growth Marketing & Demand Generation:

- Build high-impact ABM campaigns targeting top banking, fintech, and insurtech accounts.

- Set up lead funnels from events, social campaigns, and partner ecosystems.

- Implement and scale digital marketing including SEO, SEM, LinkedIn campaigns, and email automation.