Marketing Lead Female candidates only ... Managerial: The incumbent should have the capability and experience to handle a portfolio of premium brands and must possess a sound strategic bent of mind. Role Description: - Conceptualize & develop effective marketing programs (both ATL and BTL) in order to achieve brand objectives for a Brand portfolio. - Developing and implementing Annual Brand plans, and Strategy Plans. - Integrate Marketing Plans with Sales Volume KPIs- monitor and analyse sales figures - Closely work with cross functional teams internally. - Interact with advertising, media planning, design and PR agencies on all communication requirements - Identify research needs, brief MR agencies and implement actions based on findings. - Work closely with Trade Marketing teams to align and deliver on brand objectives - Spearhead new thinking and Innovations in the marketing function - Take responsibility for brand alliance, tie -ups, promotions, line extensions, etc with agreed objectives - Conceptualize and implement consumer offers, trade offers etc in line with brand objective - Brand performance analysis & tracking in relation to competing brands.

Gurgaon/Gurugram

Marketing Lead 

Job Description for Marketing Lead  in AXO Recruitment & Staffing Services in  Gurgaon/Gurugram for (5-8) years of experience. Apply Now!