Marketing Lead

Key Responsibilities :

Marketing Strategy & Execution

- Develop and execute a marketing & branding strategy.

- Lead multi-channel marketing initiatives, including social media, content marketing, email campaigns, SEO, and paid ads.

- Plan and oversee offline marketing efforts, including roundtables, webinars, and newspaper ads.

Social Media & Content Marketing

- Create and manage engaging content for LinkedIn and Instagram to increase followers and engagement.

- Publish blogs, case studies, and whitepapers to position the company as a thought leader.

- Conceptualize and design eye-catching creatives (static posts, carousels, and short videos) for social media and ad campaigns.

Lead Generation & Campaign Management

- Design and implement LinkedIn and Google ad campaigns to generate high-quality leads.

- Measure and optimize campaign performance to achieve conversion goals.

Events & Offline Marketing

- Plan and execute 3 roundtables and 4 webinars annually to engage TA leaders and decision makers.

- Manage newspaper ad placements and track their impact.

Creative Design & Branding

- Oversee the creation of all marketing collateral, including brochures, banners, email templates, and website assets.

- Ensure brand consistency across all digital and offline touchpoints.

Performance Analysis & Reporting

- Track key marketing metrics, including social media growth, lead generation, and campaign ROI.

- Prepare monthly and quarterly reports on marketing performance for leadership review.

Qualifications & Skills :

- Education: Masters degree in Marketing, Business Administration, Graphic Design, or a related field.

- Experience: 38 years of B2B marketing experience, preferably in recruitment or professional services.

- Design Skills: Proficiency in design tools like Adobe Creative Suite (Photoshop, Illustrator, InDesign), Canva, or similar.

- Proven expertise in social media management, content marketing, and lead generation campaigns.

- Strong understanding of SEO, Google Ads, and LinkedIn Ads.

- Experience organizing webinars, roundtables, or similar events.

- Excellent written and verbal communication skills.

- Data-driven mindset with proficiency in related tools like and marketing automation platforms.