Brand Marketing:
- Oversee and guide brand presence on social media, website, and awards/PR opportunities.
- Supervise SEO strategy, website lead funnel, and ensure consistent brand messaging.
Growth/Demand Gen
- Own inbound + outbound pipeline growth via SDR-driven efforts and paid campaigns.
- Plan and execute inorganic campaigns on Google Ads, LinkedIn, and other channels.
- Manage lead qualification and ensure tight coordination with Sales for follow-ups.
Product Marketing
- Collaborate with Product, Sales, and CX to create compelling collateral (decks, case studies, videos).
- Own GTM of new features and offerings - positioning, messaging, internal enablement.
- Lead competitor analysis and narrative building.
Design Oversight
- Manage creative production timelines with design team (motion + static graphics).
- Ensure brand aesthetics and storytelling are unified across all channels.
Team & Stakeholder Management
- Work closely with Founders, Product, and Sales to drive marketing-sourced revenue.
Team Structure You'll Lead
- Brand Marketing - Social, SEO, Website, Content
- Product Marketing - GTM, Collateral, Positioning
- Design - Motion Graphics & Visual Design
- Growth Marketing - SDRs, Lead Qualification, Paid Campaigns
Requirements:
- 4+ years of experience in B2B SaaS marketing, preferably in Conversational AI, Voice AI, or Enterprise Tech.
- Strong background in Demand Generation and pipeline contribution.
- Exposure to Product Marketing and Brand Strategy.
- Hands-on with CRM (HubSpot/Zoho), paid campaign tools, analytics platforms.
- Tech-savvy: Engineering + MBA preferred.
- Demonstrated leadership in managing cross-functional teams.
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