Marketing Head - SaaS/B2B/Product Startup

Skill: Marketing Head

Exp: 10+ Years

Loc: Gurgaon (Sector 43 Gurgaon)

Mode: Work From Office (5 days)

Np: Immediate

Interview Mode: F2F ( 1-2 rounds)

Reporting: Reports to founder

JD

Role Overview

We are looking for a strategic and execution-driven Marketing Head who has proven experience in building and scaling marketing functions from 0 to 1. This role is ideal for someone who has worked in SaaS/B2B/product startups and has successfully driven growth from scratch.

You will own the entire marketing function end-to-end, including brand, demand generation, positioning, and growth, while working closely with leadership, sales, and product teams.

Key Responsibilities

1. 0-1 Marketing Ownership

- Build and scale the marketing function from scratch

- Define marketing vision, strategy, and roadmap

- Set up processes, tools, and team structure

2. Demand Generation & Growth

Drive end-to-end demand generation across:

- Digital, performance marketing, content, SEO/SEM, outbound

- Build scalable growth engines with strong ROI focus

- Partner with Sales to drive pipeline and revenue

3. Brand Positioning

- Own brand positioning, messaging, and storytelling

- Build strong brand presence across channels

- Lead PR, thought leadership, and employer branding

4. Team Building & Leadership

- Hire, mentor, and scale the marketing team

- Build a performance-driven, data-first culture

- Collaborate closely with Product, Sales, and Leadership

5. Analytics & Performance

- Define KPIs and track marketing performance

- Optimize campaigns using data insights

- Improve CAC, conversion rates, and ROI

Required Skills & Experience

Core Experience

- 8+ years of marketing experience

- Proven experience in 0-1 marketing build and scaling

- Strong background in SaaS / B2B / product startups

- Demonstrated success in driving growth and pipeline

Functional Expertise

- Demand generation C performance marketing

- Content, inbound C outbound marketing

- SEO / SEM, social media, email marketing

- Brand building and GTM strategy

Leadership Skills

- Experience building and leading marketing teams

- Strong stakeholder management (Founders, Sales, Product)

- Strategic thinking with hands-on execution ability

Good-to-Have

- Experience with tools like HubSpot, Marketo, etc.

- Exposure to AI / tech products

- Startup or high-growth environment experience