Marketing Head - Product Marketing - Fixed Broadband Business

Must haveexperiencein Broadband/FTTH Product Marketing, who owns pricing + tariffs + GTM + acquisition/retention + digital campaigns + ARPU/revenue

Job Description:

We are seeking an experienced Marketing Head - Product Marketing to lead the product marketing function for our Fixed Broadband business. The incumbent will be responsible for driving product strategy, pricing, go-to-market initiatives, campaign execution, and market growth while enhancing customer acquisition, retention, and revenue. The ideal candidate should possess extensive experience in the ISP/Telecom industry, with strong expertise in Fixed Broadband products, commercial strategy, and regional market dynamics.

Key Responsibilities:

- Develop and execute the product marketing strategy for Fixed Broadband (FTTH) services across assigned markets.

- Design and implement competitive pricing strategies based on market trends, customer insights, and business objectives.

- Lead the planning and execution of Go-to-Market (GTM) strategies for new product launches, tariff revisions, promotional offers, and service enhancements.

- Conceptualize and execute customer acquisition, retention, and upsell campaigns to drive subscriber growth and revenue.

- Analyze competitor offerings, market share, customer behavior, and industry trends to identify business opportunities.

- Develop attractive broadband bundles by integrating internet plans with value-added services and partner offerings.

- Collaborate with Sales, Digital Marketing, Technology, Customer Experience, and Operations teams to ensure successful product commercialization.

- Monitor product performance, campaign effectiveness, subscriber growth, ARPU, churn, and profitability, and recommend corrective actions.

- Drive regional marketing initiatives by adapting product propositions to local market requirements and competitive scenarios.

- Ensure timely execution of marketing programs aligned with business goals and revenue targets.

- Familiarity and experience in Digital / On-line / Social Media marketing is a MUST.

Desired Candidate Profile:

- Minimum 10 years of overall experience, with at least 5 years in Product Marketing within the Fixed Broadband/ISP industry.

- Proven experience in Fixed Broadband pricing strategy and tariff management.

- Hands-on experience in planning and executing marketing campaigns for Fixed Broadband services.

- Strong exposure to market share analysis, competitive benchmarking, product bundling, and GTM execution.

- Experience in regional or circle-level product marketing will be highly preferred.

- Strong commercial acumen with excellent analytical and strategic thinking capabilities.

- Ability to work in a fast-paced, cross-functional environment and manage multiple stakeholders.

- MBA (Marketing) or equivalent qualification preferred.