Industry: Pharmaceuticals

Function: Marketing

Role Overview:

We are looking for an experienced Marketing Head to lead the marketing function and drive brand growth, product strategy, market expansion, and commercial success.

The role will be responsible for developing and executing the overall marketing strategy, strengthening brand positioning, driving product marketing, and partnering with business teams to achieve growth objectives.

Key Responsibilities / KRAs:

- Develop and execute the overall marketing strategy aligned with business objectives.

- Lead annual marketing plans, budgets, brand strategies, and promotional calendars.

- Drive brand management, product marketing, product launches, and market expansion initiatives.

- Develop product positioning, value propositions, communication strategies, and marketing campaigns.

- Conduct market research, competitive analysis, and customer / market assessments to identify growth opportunities.

- Partner with Sales to develop effective promotional strategies and sales enablement initiatives.

- Drive digital marketing initiatives, online visibility, customer engagement, and lead-generation activities.

- Develop scientific and evidence-based marketing communication in coordination with relevant stakeholders.

- Plan and execute conferences, exhibitions, CMEs, webinars, product launches, and customer engagement programmes.

- Monitor marketing performance, campaign effectiveness, budgets, and ROI.

- Lead, mentor, and develop the marketing team while establishing clear KPIs and performance expectations.

- Collaborate closely with Sales, R&D, Regulatory, Medical Affairs, Finance, Supply Chain, and other cross-functional teams.

- Ensure all marketing communication and promotional activities comply with applicable pharmaceutical regulations and ethical marketing standards.

Key Requirements:

- MBA / PGDM in Marketing from a reputed institute preferred.

- 10 - 14+ years of relevant marketing experience, with a minimum of 2 years in a Marketing Head / equivalent senior marketing leadership role.

- Pharmaceutical industry experience is mandatory.

- Strong experience in brand management, product marketing, market development, and commercial strategy.

- Experience in leading marketing teams and managing cross-functional stakeholders.

- Strong understanding of pharmaceutical marketing, customer engagement, market dynamics, and competitive landscape.

- Excellent strategic thinking, communication, leadership, and stakeholder management skills.

- Strong commercial orientation with the ability to translate market insights into business growth.

Desired Skills:

- Pharmaceutical Marketing | Marketing Strategy | Brand Management | Product Marketing | Product Launch | Market Development | Digital Marketing | Market Research | Customer Insights | Sales Enablement | Team Leadership | Budget Management | Stakeholder Management

Important:

- Candidates must have pharmaceutical industry experience.

- Candidates from other industries will not be considered.