1. Product Marketing

- Own positioning, messaging, and value propositions across product lines

- Lead product launches and GTM in partnership with Product and Sales

- Create persona-driven collateral: decks, one-pagers, use cases, and battlecards

- Conduct competitor benchmarking and win/loss analysis

- Drive in-product comms and feature adoption strategies

2. Demand Generation

- Own global pipeline generation through paid, SEO, content, ABM, and email

- Build ful-funnel campaigns optimized for MQL, SQL, and ARR targets

- Set up attribution, analytics, and campaign automation using HubSpot (or equivalent)

- Partner with Sales to improve MQL- SQL conversion and feedback loops

- Hire and lead performance marketers, campaign managers, and content specialists

3. Brand, PR & Communications

- Define and evolve Spyne's brand in U.S., EU, and India markets

- Lead PR for launches, funding, partnerships, and founder features

- Build and manage media relationships, PR agencies, and analyst networks

- Drive thought leadership via content, panels, podcasts, and opinion articles

4. Community Building (India Focus)

- Grow an active dealer community through meetups, webinars, forums

- Launch dealer WhatsApp groups, newsletters, and ambassador programs

- Build India's first auto retail exhibition modeled after NADA/NIADA

- Turn top dealers into advocates, speakers, and brand champions

5. Content & Social Media

- Manage content calendar aligned with GTM, product, and brand goals

- Own presence across LinkedIn, YouTube, Twitter/X, Instagram

- Produce high-quality short-form content: videos, reels, case studies

- Track engagement, experiment with formats, and optimize for reach

6. Marketing Strategy & Leadership

- Define marketing OKRs and drive alignment across GTM teams

- Build and scale a world-class marketing org across India and the U.S.

- Hire top talent across product marketing, growth, content, and events

- Own marketing budget and drive ROI across al functions

- Report directly to the CEO and be part of leadership decision-making

7. Category Creation & Education

- Position Spyne as the category leader in AI-powered Auto Retail

- Launch market education campaigns: reports, guides, state-of-industry content

- Build ecosystem partnerships with dealer networks and auto platforms

- Drive engagement with influencers, analysts, and industry associations

8. Customer Marketing

- Turn customers into evangelists via case studies, testimonials, events

- Build a reference engine to accelerate sales cycles

- Launch referral and upsell campaigns to boost retention and ACV

- Collaborate with CS to convert promoters into active brand assets

Preferred background:

- 8-12 years of marketing experience, idealy in B2B SaaS or Auto/Mobility Tech

- Tier 1 MBA with post MBA experience in Marketing & Branding preferred, but not necessary-execution and

outcomes matter more

- Proven track record of owning ARR-influencing metrics, not just vanity metrics

- Experience across Product Marketing, Demand Gen, and Brand/Comms

- Prior exposure to the U.S./EU markets, either through campaign execution or GTM ownership

- Strong portfolio of launches, campaigns, content, and outcomes

- Experience building or scaling a marketing org from early to growth stage

- Bonus: Experience in automotive, marketplace, or dealership ecosystem