Posted By
Job Views:
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150
Applications: 55
Recruiter Actions: 6
Posted in
Sales & Marketing
Job Code
1630888
Marketing Head - Government Liaisoning - Fertilizer Industry
Posted 1 month ago
Posted 1 month ago
5
3+ Reviews
Marketing Head (Govt liasioning) - Fertilizer Industry
Description:
- Lead and oversee the overall marketing, branding, and sales strategy for fertiliser products across designated regions.
- Manage government liaisoning activities with state and central agricultural departments, regulatory bodies, and PSU stakeholders.
- Ensure compliance with fertiliser subsidy policies, licensing, and distribution norms under the Fertiliser Control Order (FCO).
- Build and maintain strategic relationships with Ministry of Agriculture, state nodal agencies, cooperatives, and institutional buyers.
- Drive market development initiatives demand generation, farmer outreach programs, and dealer/distributor expansion.
- Analyse market trends, competitor activities, and policy changes to identify growth opportunities.
- Monitor and optimise pricing, product positioning, and promotional strategies in coordination with production and logistics teams.
- Represent the company in industry associations, government meetings, and trade conferences.
- Lead a team of regional marketing managers, ensuring strong coordination between field operations and head office.
- Graduate / Postgraduate in Agriculture / Agri-Business / Marketing or MBA with relevant experience in the Fertiliser or Agri-input industry.
- Strong exposure to government liaisoning, subsidy documentation, and policy advocacy.
- Excellent communication, networking, and relationship management skills.
- Proven leadership experience with the ability to manage large teams and multi-state operations.
- Knowledge of FCO guidelines, DBT (Direct Benefit Transfer) system, and state procurement processes preferred.
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Posted By
Job Views:
150
150
Applications: 55
Recruiter Actions: 6
Posted in
Sales & Marketing
Job Code
1630888
