Marketing Head - FMCG

Role Overview:

We are seeking a seasoned Marketing Head to spearhead our brand evolution and market expansion efforts based in Chennai. In this leadership capacity, you will define the overarching marketing strategy, orchestrating high-impact campaigns that resonate with our target audience and drive sustainable business growth. You will act as a key advisor to the executive leadership team, collaborating closely with cross-functional heads to align marketing initiatives with commercial objectives. By translating complex market insights into actionable growth levers, you will directly influence our market positioning, customer acquisition metrics, and long-term brand equity in a competitive landscape.

Key Responsibilities:

- Formulate and execute comprehensive marketing strategies that elevate brand visibility and capture market share across diverse segments.

- Oversee the end-to-end budgeting process, ensuring optimal allocation of resources to maximize return on investment across digital and traditional channels.

- Lead and mentor high-performing marketing teams, fostering a culture of creativity and data-driven decision-making to achieve organizational goals.

- Analyze market trends and consumer behavior to pivot strategies effectively, ensuring the brand remains relevant and ahead of industry shifts.

- Partner with sales and product teams to streamline the customer journey, ensuring consistent messaging and seamless conversion funnels that drive revenue.

Required Skillset:

- Demonstrated expertise in building and scaling marketing functions within complex organizations, with a proven track record of managing large-scale budgets and P&L responsibilities.

- Exceptional ability to synthesize market data into strategic narratives, coupled with the communication skills necessary to influence stakeholders at the board and executive levels.

- Strong leadership capability to inspire and manage diverse teams, promoting professional development and operational excellence.

- Advanced proficiency in modern marketing technologies and analytics, with a focus on leveraging data to optimize campaign performance and customer engagement.

- A postgraduate degree in Management from a premier institute is highly preferred, reflecting a strong foundation in business strategy and analytical rigor.

- Candidates must be prepared to work on-site in Chennai, demonstrating the adaptability required to lead teams in a dynamic, high-growth office environment.