Only candidates with a minimum CTC of 90 lakhs are eligible to apply for this role.

The Head Marketing will lead the overall marketing, brand strategy, portfolio growth, and consumer insight agenda for the brand.

The role demands a seasoned marketing leader with a proven track record of building brands, accelerating category growth, driving profitability, and transforming marketing capabilities (digital, AI-led, omnichannel).

The incumbent will be responsible for shaping long-term brand vision, driving innovation pipelines, developing go-to-market strategies, and ensuring strong execution across all channels. The role will also anchor the integration of digital ecosystems, data-led decisioning, and modern marketing practices, while partnering closely with Sales, R&D, Supply Chain, Finance, and external agencies.

Key Responsibilities:

1. Strategic Leadership:

- Lead the formulation of the overall marketing strategy across all brands and categories to deliver top-line growth, margin expansion, and share gains.

- Develop long-term brand architecture, brand purpose, and category roles, ensuring alignment with corporate strategy.

- Identify and unlock new growth spaces through market intelligence, consumer insights, whitespace mapping, and competitive benchmarking.

- Build and drive the innovation roadmap, including pipeline creation, product conceptualisation, positioning, pricing and GTM strategies.

- Strengthen the organisations digital marketing, e-commerce marketing, AI-enabled workflows and performance measurement capability.

- Drive portfolio premiumisation while expanding relevance across geographies, channels, and consumer cohorts.

2. Brand Management & Growth Delivery:

- Oversee all brand plans, ATL/BTL initiatives, omnichannel campaigns, retail activation and performance marketing.

- Ensure consistent brand identity across advertising, packaging, communication and retail expression.

- Build large-scale, award-winning consumer campaigns that strengthen equity and drive measurable business outcomes.

- Lead demand-building initiatives for rural, urban, modern trade, D2C and online marketplaces.

- Monitor brand health, category dynamics and product performance; drive corrective actions to meet business KPIs.

- Champion breakthrough creative thinking in partnership with creative, media and digital agencies.

3. Business P&L & Commercial Responsibilities:

- Lead annual brand planning, financial forecasting, budgeting, and ROI optimisation.

- Ensure optimal pricing, margin protection and value engineering opportunities in partnership with Finance & SCM.

- Improve return on marketing investments through rigorous media evaluation, MMM, attribution modelling and analytics.

- Support integration of new brands, acquisitions, and portfolio restructuring through structured brand strategy frameworks.

4. Consumer Insights, Digital & Analytics:

- Strengthen insights capability (consumer, shopper, retailer) for both strategic and tactical decision-making.

- Embed data analytics, performance dashboards, and real-time measurement into the marketing organisation.

- Drive digital transformation automation, MarTech adoption, CRM, content engines and social listening ecosystems.

- Champion experimentation, test-and-learn methodologies and rapid iteration to improve campaign effectiveness.

5. Cross-Functional Collaboration:

- Partner with Sales to build robust trade promotions, GTM strategies and channel-specific plans.

- Work closely with R&D on new product development, technology platforms and formula improvements.

- Align with Corporate Communications to ensure corporate and brand-level messaging consistency.

- Collaborate with external stakeholders: market research firms, branding consultants, influencers, media partners, & digital agencies.

6. People Leadership:

- Lead, mentor and build high-performing teams across brand management, insights, digital, media and activation.

- Drive capability building in modern marketing, data literacy, creativity, leadership and cross-functional collaboration.

- Strengthen succession planning and develop future-ready marketing leaders.

- Build an agile, innovative, accountable and consumer-obsessed culture within the marketing organisation.

Education:

- MBA / PGDM in Marketing from a Tier 1 or Tier 2 institute (preferred).

Experience:

- 18-25 years of progressive marketing leadership experience in FMCG/Consumer businesses.

- Minimum 5+ years in a senior leadership role managing large portfolios / P&L accountability.

- Proven track record in:

- Building & scaling brands

- Leading cross-functional teams

- Driving digital transformation & modern marketing

- Innovation & category creation