Position: Marketing Head Reporting: Business Head Location: Mumbai Industry: Building Material Job Description: 1. Strategic Marketing & Brand Building - Develop a comprehensive brand playbook and positioning tailored for Fibre cement products. - Strengthen brand visibility among architects, consultants, contractors, distributors, and end users. - Monitor industry trends, competitor activities, and customer behavior to refine positioning and messaging. 2. Demand Generation & Revenue Enablement - Plan and execute integrated campaigns (digital, ATL/BTL, field events, technical seminars) to generate leads and pipeline. - Equip sales and channel partners with tools-presentations, brochures, digital catalogs, tech collaterals-to drive conversions. 3. Channel & Trade Marketing - Design GTM strategies customized for trade partners, B2B segments, architects, and influencers. - Develop programs to engage trade networks-painters, applicators, interior designers, trade associations-ensuring brand adoption and advocacy. 4. Digital Strategy & Enablement - Lead the digital roadmap: websites, microsites, SEO/SEM, content marketing, CRM integration, and lead-gen tools. - Enhance straight-through orders via online portals and measure performance through robust analytics (Google Analytics, CRM data). 5. Events & Thought Leadership - Drive participation in industry forums, exhibitions, webinars, and technical workshops. - Position of company as an innovator by collaborating with R&D and product teams to showcase new solutions. 6. Budgeting & Measurement - Own P&L for marketing with accountability for budget allocation and ROI. - Track KPIs: brand metrics, lead quality, customer engagement (NPS), conversion rate, campaign efficiency. 7. Team Leadership & Collaboration - Build and mentor an integrated marketing team-digital, communications, trade, and creative. - Engage external agencies and partners, ensuring alignment with brand guidelines and execution quality.

Mumbai

Marketing Head - Fiber Cement Products 

Job Description for Marketing Head - Fiber Cement Products  in Biojobz in  Mumbai for (12-15) years of experience. Apply Now!