Marketing Head - EdTech Startup

Description:

Role Overview

We are looking for a strategic and hands-on Head of Marketing to lead brand building, growth marketing, and demand generation for a fast-scaling EdTech organization. This role will own the end-to-end marketing charter across digital, performance, brand, partnerships, and lifecycle marketing, with a strong focus on learner acquisition and revenue growth.

Key Responsibilities

- Define and execute the overall marketing strategy aligned with business and growth goals

- Lead performance marketing (paid digital, SEO, app installs, funnels, CAC/LTV optimization)

- Drive brand marketing initiatives to build recall, trust, and category leadership

- Own student acquisition, retention, and engagement across the learner lifecycle

- Partner closely with Product, Sales, Growth, and Academic teams

- Build and scale a high-performing marketing team (digital, content, brand, analytics)

- Leverage data and insights to improve conversion, ROI, and campaign effectiveness

- Manage marketing budgets, agencies, and external partners

- Lead GTM strategy for new programs, offerings, and markets

Ideal Candidate Profile

- 11 to 15 years of experience in marketing, preferably in EdTech, Consumer Internet, SaaS, or D2C

- Strong expertise in performance marketing and growth-led businesses

- Proven track record of scaling brands and driving high-growth acquisition

- Experience managing large budgets and cross-functional teams

- Data-driven, customer-centric, and execution-focused

- Strong leadership, communication, and stakeholder management skills