Marketing Head - D2C

Marketing Head: D2C

Key Responsibilities:

Here's what the candidate will actually do:

1. Plan the Brand Launch:

- Decide how we will reveal the new product to the world.

- Build a clear rollout plan (timeline, channels, messaging).

- Think through what will make people notice and remember the brand.

2. Build the Marketing Strategy:

- Create a pre-launch buzz plan so that people get excited before release.

- Define post-launch marketing to grow sales and maintain interest.

3. Manage Content Creation:

- List what content is needed (photos, videos, social posts, website banners).

- Find and hire content creators and agencies.

- Ensure the content fits the brand look and tone.

4. Work with the Design Team

- Guide the team building the brand website so it matches marketing goals.

- Make sure the website clearly explains the brand and converts visitors into buyers.

5. Bring in Marketing Experts

- Choose companies and freelancers (like ad agencies, content studios) to support marketing.

- Manage their work and deliverables.

6. Use Experience from Similar Businesses

- Must have hands-on experience in launching or running an online consumer brand (D2C).

- Should understand how to grow a business through marketing.

The ideal candidate:

- Is senior and experienced

- Has run marketing for a real product brand (not only marketplace listings)

- Understands how online businesses grow

- Makes strategic decisions, leads teams, and delivers results