Marketing Head - Consumer Products/Services/FMCG/D2C/Retail

Digital & Performance Marketing:

- Spearhead digital strategy including SEO, SEM, social media, display, influencer, and content marketing.

- Manage marketing automation tools, CRM platforms, and digital analytics.

- Drive performance campaigns with clear KPIs around reach, engagement, and conversions.

Market Research & Consumer Insights:

- Analyze market trends, consumer behaviour, and competitor activity to inform marketing plans.

- Use insights to shape product launches, partnerships, and GTM (go-to-market) strategies.

Team Leadership & Budgeting:

- Build and mentor a high-performing marketing team.

- Develop and manage marketing budgets, ensuring efficient allocation across channels.

- Coordinate with cross-functional teams including sales, product, design, and operations.

Ideal Candidate Profile:

- Experience: 15+ years in integrated marketing roles with significant ATL, BTL, and digital experience.

- Background: Preference for candidates from consumer-facing industries such as FMCG, Retail, D2C, Lifestyle, or F&B.

- Proven success in building and scaling consumer brands and campaigns with measurable results.

- Strong agency management and media planning experience.

- Analytical mindset with proficiency in marketing analytics tools and dashboards.

- Excellent leadership, communication, and stakeholder management skills.

- Somebody who has experience in building a core brand.

- Industry Preference: Consumer Products/Services, FMCG, D2C, Retail, or similar