- Work Level: Senior Leadership.

- Core: Communication Skills, Team Player, Result Driven, Collaboration, Responsible.

- Leadership: Vision, Strategic Thinking, Innovation, Identify Trends, Identify Risk & Opportunities.

Industry Type: Banking.

Function: Head Marketing.

Key Skills: Brand Building, Brand Marketing, Branding, Channel Marketing, Product Marketing, Marketing Head, Marketing Manager, Marketing Analytics, Marketing.

Education: Other.

Education Other: MBA.

- Note: This is a requirement for one of the Workassist Hiring Partner.

Primary Responsibility:

- The Head-Marketing will be responsible for defining and executing the overall marketing strategy for Bank products across retail, digital, credit, savings and lending products.

- This includes brand building, acquisition marketing, product marketing, channel marketing, digital/omni-channel initiatives, and analytics to drive growth, profitability and customer engagement for the bank.

Key Responsibilities:

- Develop and implement the marketing vision, positioning and brand architecture for brand, ensuring alignment with corporate strategy and values.

- Lead the annual marketing plan: set objectives, budgets, forecasting, ROI targets and ensure accountability across the marketing team.

- Oversee customer acquisition campaigns (paid, owned, earned media): digital (SEM/SEO, social, performance marketing), offline (print, outdoor, events), partnership marketing and branches.

- Drive product-marketing strategy: work with product teams for new launches (savings, current accounts, cards, loans), identify target segments, value proposition, competitive differentiation, pricing communication, go-to-market roll-out.

- Build and optimize omni-channel customer journey experience: digital onboarding, mobile app engagement, website conversion, branch leads, CRM/funnel.

- Manage brand communication & reputation: advertising, PR, corporate communications, internal communications, brand monitoring.

- Leverage marketing analytics and insights: segmentation, customer lifetime value, campaign performance metrics, customer behaviour data, attribution modelling.

- Lead and mentor the marketing organisation: set up required structure (digital marketing, creative & content, media planning & buying, agency management, analytics & insight), build talent and capability.

- Collaborate with sales, product, operations, risk and compliance functions to ensure marketing activities are compliant, measurable and drive business outcomes.

- Manage marketing budget and optimise spend across channels; ensure efficient use of resources and maximum return on investment.

- Drive innovation in marketing: explore emerging channels (influencer, alternate media), new partnerships, fintech collaborations, personalization at scale.

Core Skills & Experience:

- MBA (Marketing) or equivalent; preferably with a strong business/financial services background.

- 12-15+ years of progressive marketing experience, ideally 5+ years in a senior leadership role in banking/financial services or large consumer-brands.

- Deep understanding of financial services/banking products (retail & digital), customer acquisition & retention dynamics in India.

- Proven track record of building brands, managing large-scale marketing campaigns across digital + offline channels, driving business growth through marketing.

- Strong analytical orientation: comfortable with data, dashboards, performance metrics, ROI modelling and decision-making based on insights.

- Digital marketing fluency: e-commerce, mobile app engagement, social media strategy, performance marketing, user acquisition & retention metrics.

- Excellent leadership, stakeholder management and communication skills: ability to collaborate with C-suite, product, operations, branch network.

- Experience managing significant budgets, multi-agency relationships, cross-functional teams and leading change.

- Knowledge of regulatory environment in banking marketing (RBI guidelines, data protection, fair practice code) is desirable.

Company Description:

- Workassist is an online recruitment and employment solution platform based in Lucknow, India.

- We provide relevant profiles to employers and connect job seekers with the best opportunities across various industries.

- With a network of over 10,000+ recruiters, we help employers recruit talented individuals from sectors such as Banking & Finance, Consulting, Sales & Marketing, HR, IT, Operations, and Legal.

- We have adapted to the new normal and strive to provide a seamless job search experience for job seekers worldwide.

- Our goal is to enhance the job seeking experience by leveraging technology and matching job seekers with the right employers.

- For a seamless job search experience, visit our website: https://bit.ly/3QBfBU2.

- (Note: There are many more opportunities apart from this on the portal. Depending on the skills, you can apply for them as well).

- So, if you are ready for a new challenge, a great work environment, and an opportunity to take your career to the next level, don't hesitate to apply today.

- We are waiting for you!