Marketing Director

Role Summary:

The Marketing Director is responsible for developing and executing the company's overall marketing strategy to increase brand awareness, generate qualified leads, drive customer acquisition, and support business growth. This role leads the marketing team, manages budgets, oversees campaigns across multiple channels, and works closely with sales and senior leadership to achieve business objectives.

Key Responsibilities:

- Develop and execute the company's overall marketing strategy.

- Create annual and quarterly marketing plans aligned with business goals.

- Lead and manage the marketing team, setting KPIs and monitoring performance.

- Oversee digital marketing, social media, SEO, PPC, email marketing, content marketing, and offline marketing initiatives.

- Build and strengthen the company's brand identity and market positioning.

- Plan, manage, and optimize marketing budgets to maximize ROI.

- Collaborate with the sales team to generate high-quality leads and improve conversion rates.

- Monitor campaign performance and prepare weekly and monthly reports.

- Analyze market trends, customer behavior, and competitor activities to identify growth opportunities.

- Manage relationships with advertising agencies, vendors, and media partners.

- Oversee website performance, landing pages, and marketing automation tools.

- Ensure consistency of brand messaging across all marketing channels.

- Organize product launches, promotional campaigns, trade shows, and corporate events.

- Drive customer retention and engagement initiatives.

Required Qualifications:

- Bachelor's degree in Marketing, Business Administration, Communications, or a related field (MBA preferred).

- 8-10 years of marketing experience, with at least 4-5 years in a leadership role.

- Proven experience managing integrated marketing campaigns.

- Strong understanding of digital marketing, branding, lead generation, CRM, analytics, and marketing automation.

- Experience managing marketing budgets and measuring campaign ROI.

- Excellent leadership, communication, and decision-making skills.

- Strong analytical and project management abilities.

Preferred Skills:

- Expertise in Google Analytics, Google Ads, Meta Ads Manager, LinkedIn Ads, CRM platforms, and marketing automation tools.

- Knowledge of SEO, SEM, content marketing, email marketing, and conversion rate optimization.

- Experience in B2B marketing and demand generation is an advantage.

- Strong presentation and stakeholder management skills.

Key Performance Indicators (KPIs):

- Marketing Qualified Leads (MQLs) generated.

- Sales Qualified Leads (SQLs) generated.

- Customer Acquisition Cost (CAC).

- Return on Marketing Investment (ROMI).

- Return on Ad Spend (ROAS).

- Website traffic and conversion rates.

- Lead-to-customer conversion rate.

- Brand awareness and engagement metrics.

- Revenue influenced by marketing activities.

- Campaign ROI.

- Marketing budget utilization.

- Team performance and project delivery.