Marketing Data Analyst - Digital Platform

Job Title: Marketing Data Analyst

Location: Bengaluru (In-Office)

Experience: 2-6 Years

CTC: Upto 18 LPA

Industry: AI Product

Key Responsibilities:

- Analyze performance metrics across digital marketing platforms (Meta Ads, Google Ads, Bing, etc.)

- Build and maintain automated dashboards using SQL, Python, and Google Sheets

- Monitor KPIs such as CAC, ROAS, CTR, CPI, and suggest optimizations

- Collaborate with performance marketing, creative, and product teams to improve campaigns

- Design and execute A/B tests, audience segmentation, and extract actionable insights

- Assist with attribution modeling and spend forecasting

- Lead weekly and monthly performance reporting for leadership

Required Skills & Qualifications:

- Proficiency in digital marketing platforms (Meta Ads, Google Ads, UAC, YouTube, DV360)

- Hands-on experience with Mobile Measurement Partners (AppsFlyer, Branch, etc.) and Firebase/GA4

- Knowledge of acquisition funnels, retention cohorts, and attribution models

- Working knowledge of SQL (BigQuery, MySQL)

- Basic Python for data automation and visualization (Pandas, Matplotlib preferred)

- Advanced Google Sheets skills (formulas, pivots; App Script is a plus)

- Strong communication and ability to work cross-functionally

- Bonus: Familiarity with BI tools (Looker Studio, Tableau) and marketing APIs (Google Ads API, Meta Ads API)