Job Title: Marketing Data Analyst Location: Bengaluru (In-Office) Experience: 2-6 Years CTC: Upto 18 LPA Industry: AI Product Key Responsibilities: - Analyze performance metrics across digital marketing platforms (Meta Ads, Google Ads, Bing, etc.) - Build and maintain automated dashboards using SQL, Python, and Google Sheets - Monitor KPIs such as CAC, ROAS, CTR, CPI, and suggest optimizations - Collaborate with performance marketing, creative, and product teams to improve campaigns - Design and execute A/B tests, audience segmentation, and extract actionable insights - Assist with attribution modeling and spend forecasting - Lead weekly and monthly performance reporting for leadership Required Skills & Qualifications: - Proficiency in digital marketing platforms (Meta Ads, Google Ads, UAC, YouTube, DV360) - Hands-on experience with Mobile Measurement Partners (AppsFlyer, Branch, etc.) and Firebase/GA4 - Knowledge of acquisition funnels, retention cohorts, and attribution models - Working knowledge of SQL (BigQuery, MySQL) - Basic Python for data automation and visualization (Pandas, Matplotlib preferred) - Advanced Google Sheets skills (formulas, pivots; App Script is a plus) - Strong communication and ability to work cross-functionally - Bonus: Familiarity with BI tools (Looker Studio, Tableau) and marketing APIs (Google Ads API, Meta Ads API)

Bangalore

Marketing Data Analyst - Digital Platform 

Job Description for Marketing Data Analyst - Digital Platform  in PVAR SERVICES in  Bangalore for (2-6) years of experience. Apply Now!