Marketing Consultant - eCommerce - FMCD/FMCG - Consulting Firm - Contractual

Marketing Consultant (Ecommerce) - FMCD/FMCG - Global Consulting Firm - Contractual Role

At Outsized, we match clients in financial services and management consulting to high-quality independent consultants and boutique/specialist firms for the execution of their key projects

Our client is a leading global consulting firm is engaged consumer durables brand. They are seeking a seasoned digital marketing and advertising professional to support their initiatives in enhancing online presence and consumer engagement in e-commerce.

In this role, the consultant will play a pivotal part in driving digital transformation efforts, focusing on optimizing marketing strategies to boost brand visibility, customer acquisition, and sales performance. Their expertise will directly contribute to measurable business growth, enabling clients to navigate competitive digital landscapes and achieve sustainable market advantages.

Key Responsibilities:

- Develop and execute comprehensive digital marketing campaigns, leveraging platforms like Google Ads and Meta Ads to target key consumer segments

- Conduct SEO audits and implement optimization strategies to improve website rankings and organic traffic for e-commerce platforms

- Collaborate with cross-functional teams, including client stakeholders and internal consultants, to align marketing initiatives with broader business objectives

- Analyze campaign performance data to provide actionable insights and recommendations for refining advertising tactics

- Mentor junior team members on best practices in digital advertising and contribute to the development of innovative marketing solutions

- Influence strategic decisions by presenting data-driven proposals to senior leadership on emerging trends in e-commerce and FMCG marketing

Your Background:

- At least 8 years of professional experience in digital marketing and advertising, with a strong preference for e-commerce environments

- Proven expertise in consumer durables and FMCG sectors, demonstrating successful campaign management in these areas

- Technical proficiency in SEO, Google Ads, and Meta Ads, with a track record of delivering high-ROI campaigns

- MBA from a Tier 1 business school, with a focus on marketing, business strategy, or related fields

The project is based in Goa, with an expected onsite presence to facilitate close collaboration with the teams. The contract duration is 12 months, with potential for extension depending on performance and client requirements.