Marketing Communications Lead - Retail Luxury Brand

Description:

Marketing Communications Lead Premium Lifestyle & Retail Brand

Location: Bangalore/Bengaluru, India (Corporate Office)

Experience: 8 to 11 Years

Reports To: Head of Marketing & Strategic Growth

Industry: Luxury , Watches , Jewellery & Premium Retail

Are you a strategic storyteller with a passion for luxury, design, and brand building?

Were seeking a Marketing Communications Lead to shape and elevate the voice of a premium lifestyle and retail brand, driving creative excellence, consumer connection, and cultural impact across diverse product categories.

This role is perfect for professionals who blend strategic thinking, creativity, and data-driven insight to deliver memorable campaigns that build aspiration and brand equity.

What Youll Do:

- Define and lead brand positioning, narrative, and creative direction across all categories and markets.

- Build integrated brand campaigns (ATL, digital, influencer, experiential) that reflect luxury and modern relevance.

- Collaborate with product, merchandising, and design teams to amplify category storytelling and product launches.

- Oversee creative excellence across touchpoints from films, print, digital, and social to in-store and experiential.

- Leverage consumer insights and data to refine segmentation and brand communication strategies.

- Partner with agencies and internal stakeholders to ensure alignment and innovation across markets.

- Lead, mentor, and inspire teams to deliver world-class storytelling that drives growth and desirability.

What You Bring:

- 10+ years of experience in Marketing Communications / Brand Strategy / Creative Leadership.

- Strong background in Apparel, Non-Apparel, Accessories, Luxury or Premium Retail sectors.

- Proven track record of leading iconic, insight-driven campaigns and building aspirational brands.

- Deep understanding of luxury consumer behavior and cross-channel storytelling.

- Expertise in campaign strategy, ATL/BTL communication, and integrated marketing.

- Exceptional leadership, creative judgement, and stakeholder management skills.

Why Join:

- Work with a premium retail brand thats redefining luxury for modern consumers.

- Lead creative storytelling that influences brand desirability and drives business impact.

- Collaborate with visionary leaders, design thinkers, and creative partners in a dynamic, growth-focused environment.