About the Role :

In this role, you will manage digital projects with a strong focus on Marketo and marketing Automation. Acting as the link between marketing, IT, and business stakeholders, you ensure seamless platform use, optimize data quality, and turn insights into strategies that improve customer journeys and drive measurable business impact.

Key Responsibilities :

1. Marketing Automation & Campaign Management

- Configure, manage, and optimize Adobe Marketo campaigns and workflows to support scalable, personalized customer journeys.

- Partner with sales and marketing teams to align automation processes with lead generation, nurturing, and conversion goals.

- Continuously improve automation strategies to enhance campaign effectiveness and ROI.

2. Data Management & Governance

- Oversee the integration of Adobe Marketo with SAP CDC (Customer Data Cloud) and other digital tools to create unified, reliable customer data flows.

- Monitor and enhance data quality, structure, and accessibility for reporting and analytics.

- Develop and maintain dashboards and reports that provide insights into customer journeys and marketing effectiveness.

- Analyze customer segments, cohorts, and trends to identify opportunities for improvement.

3. Customer Experience & Insights

- Translate customer data and analytics into actionable insights that improve customer journeys, personalization, and engagement.

- Map and optimize end-to-end customer journeys across touchpoints to ensure a seamless, consistent experience.

- Track and report on key metrics, such as leads.

4. Cross-Functional Collaboration

- Act as the key link between marketing, IT, sales, and business stakeholders, ensuring aligned priorities and smooth project execution.

- Partner with external vendors or consultants when required, managing integrations and technology rollouts.

- Communicate clearly with senior stakeholders, ensuring transparency on project status, risks, and opportunities.

5. Training & Enablement

- Develop and deliver training programs, materials, and workshops to equip marketing and sales teams with best practices in automation and data-driven working.

- Promote a culture of knowledge-sharing, helping teams adopt new tools and processes effectively.

6. Strategy & Continuous Improvement

- Drive innovation by exploring new digital trends, AI, and automation technologies to enhance marketing and customer experience strategies.

- Continuously refine workflows, integrations, and reporting frameworks to maximize efficiency and impact.

Your Profile :

- Proficiency in marketing automation tools such as Marketo.

- Strong skills in data management, CRM integrations, and analytics.

- Solid knowledge of digital project management and stakeholder coordination.

- Excellent collaboration and communication skills, with fluent English proficiency.

- A structured, solution-oriented mindset with the ability to handle multiple priorities.

- Curiosity and openness to new digital trends, AI, and automation.