About the Role:

We're looking for an App Growth Associate who can take end-to-end ownership of app growth and app operations. This role sits at the intersection of growth, retention, product ops, and coordination.

You don't need to know everything on Day 1-but you must be able to figure things out fast, own systems, and keep execution moving.

Experience with Shopify-based app platforms (AppBrew, AppMaker, Appdwick, etc.) is a strong plus.

Key Responsibilities:

- Own app growth initiatives, positioning the app as a key retention and engagement channel

- Track daily app metrics (installs, DAU/MAU, retention, engagement, app share of revenue)

- Plan and execute app-exclusive deals, offers, and experiences

- Conduct competitor analysis on app features, engagement mechanics, and app-only strategies

- Manage app operations via Google Play Console and Apple App Store Connect

- Coordinate app build releases, including APK/AAB and iOS build files, testing, approvals, and rollouts

- Run and manage test builds (internal and external testing)

- Work with tech partners to set up and manage Firebase (events, notifications, diagnostics)

- Act as the POC between app platforms, agencies, and internal teams

- Ensure app UI/UX stays in sync with website UI, including banners, collections, offers, and content

- Ensure website updates and campaigns are accurately reflected on the app

- Coordinate with design, content, CRM, and growth teams for app execution

Requirements:

- Minimum 2 years of experience working with D2C brands, preferably on Shopify-led ecosystems

- Minimum 1 year of experience with app growth and app operations

- Working knowledge of Play Console, App Store Connect, building workflows, and Firebase

- Comfortable working with data dashboards, agencies, and daily metrics

What This Role Is / Is Not:

Is:

- App growth + app ops ownership

- High coordination and execution role

- Not a pure developer role

- Not a passive program-management role

Growth & Ownership:

- This is not a passive coordination role.

- You'll be expected to take high ownership and accountability over app growth and execution. Over time, this role can expand into leading app growth and building a small team, depending on performance and ownership. The expectation is not perfection but speed, problem-solving, and the ability to figure things out on the go.