Marketing & Communications Specialist - BFSI

Description:

CORE RESPONSIBILITIES

- Support the development and execution of marketing initiatives across the India Onshore business

- Assist in managing brand partnerships, sponsorship initiatives and strategic collaborations

- Support the delivery of high quality client engagement platforms including events, cultural partnerships and thought leadership forums

- Assist with advertising and brand visibility initiatives across relevant channels

- Support public relations and internal communications initiatives

- Contribute to social media and digital marketing initiatives aligned with brand objectives

- Coordinate with internal stakeholders, global marketing teams and external agencies on marketing initiatives

SKILLS & EXPERIENCE

- A marketing professional with 5 to 8 years of experience preferably within private banking, luxury brands or other premium client focused industries

- Private banking exposure will be an added advantage

- Strong understanding of luxury brand positioning, client journeys and reputation management

- Ability to conceptualise and support the execution of high quality client engagement initiatives including events and partnerships

- Understanding of brand management and marketing campaigns within a premium client environment

MARKETING AND COMMUNICATIONS SPECIALIST

- Ability to collaborate effectively with internal stakeholders, agencies and external partners

- Strong organisational skills with the ability to manage timelines and multiple initiatives simultaneously

- Interest in financial markets and the evolving needs of ultra high net worth clients

- Leadership and Interpersonal Skills

- Ability to work effectively within a matrix organisational structure and collaborate with colleagues across functions and levels of seniority

- Comfortable working with senior bankers and internal stakeholders while supporting marketing and communications initiatives

- Strong project management capability with the ability to coordinate multiple initiatives simultaneously

- Ability to work independently while maintaining strong collaboration across teams

- Resilient personality with the ability to deliver under pressure and within tight timelines

- Flexible with working hours when required to support campaigns, client events and business initiatives

- Strong oral and written communication skills in English. Additional language skills will be an advantage

- Ability to leverage modern tools including AI and emerging technologies to enhance client engagement, brand reach and effectiveness