Key Responsibilities
Celebrity & Influencer Partnerships:
- Lead strategy, negotiation & execution with PR/talent agencies
- Create briefs, messaging & campaign assets
- Track KPIs & ROI to optimize partnerships
Brand Positioning & Image
- Ensure brand consistency across digital, editorial, retail & events
- Align all touchpoints with our design ethos
- Maintain style guides & brand messaging
Strategic Growth
- Research trends, consumer behavior & competitors
- Develop integrated campaigns (digital, social, PR, experiential)
- Use analytics to measure & refine strategies
ROI-Driven Marketing
- Manage budgets with ROI focus
- Track KPIs & adjust for maximum impact
Event Leadership
- Plan & execute fashion shows, pop-ups, media previews
- Coordinate with design, production, venues & PR agencies
- Measure success via attendance, coverage & engagement
Digital & Social Media
- Oversee social content creation (visuals, captions, videos)
- Manage creators & agencies to amplify reach
- Stay ahead of trends & social commerce opportunities
Cross-Functional Collaboration
- Partner with design, merchandising, operations & finance
- Present strategies & results to senior leadership
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