Marketing Analytics Manager

Description:

About the job

Job Summary

The Marketing Analytics Manager will spearhead mental availability analytics research methodologies and drive the marketing mix modeling (MMM) initiatives.

You will generate and present consumer insights, conduct special research projects and provide strategic support and leadership for various marketing efforts.

By leveraging business acumen and research findings, you will influence marketing strategies and objectives.

Must Have Skills & Tools

- 10+ years of experience in marketing & advertising analytics or a related field

- 5+ years of managed MMM experience in market research and competitive intelligence.

- Strong analytical skills and experience working with large datasets.

- Strong analytical skills with the ability to translate data into actionable insights.

Qualifications: Bachelor's degree in a relevant field, such as statistics/ mathematics/ business or equivalent degree in a related field.

Good To Have

- Expertise in data visualization and reporting tools, such as Tableau or Power BI

- Experience in identifying and recommending research methodologies and preferred suppliers on a global basis.

- Experience in conducting special research projects to support further penetration of existing markets, evaluate new market opportunities, and support new product development.

- Excellent communication and presentation skills.

Key Responsibilities

- Collaborate with the MMM agency, global Consumer Business Insights (CBI) team, and local cross-functional teams to enhance the coverage of marketing analytics through MMM.

- Oversee project timelines and budgets for multiple cross-market MMM initiatives.

- Assess the quality of region-led MMM report deliverables.

- Translate complex data insights into actionable recommendations for cross-market sharing, communicating findings clearly and concisely to stakeholders at all levels.

- Conduct MMM simulations to evaluate cross-market marketing investment scenarios.

- Visualize data insights and perform Brand and Marketing Expense (BME) analytics to inform and shape business strategies.

- Implement marketing analytics strategies aimed at driving business growth and optimizing campaign performance.

- Collaborate with cross-functional teams to identify opportunities for improving marketing investments.

- Stay up-to-date with industry trends and best practices to continuously improve marketing analytics capabilities.

- Utilize business knowledge and research findings to inform and influence marketing strategy and objectives.

Desired Skills and Experience

- marketing, advertising