Opening for Sr Mgr- Mkt Research and Strategy in Tata AIG Life in Mumbai  Candidate should have worked with Market Research company with some exposure to BFSI/ Insurance  Only Mumbai candidates to apply  Key Result Areas:  - Brand Marketing-Building the Brand Equity of Tata AIG Life  - Measure and plot Brand Equity scores, on a quarterly basis and report actionable directions to Brand Management.   - Develop actionable insights for developing brand communication  - Pre-test communication prior to Execution  - Work with media agency to evaluate efficacy of Brand Communication Program  - Evaluate the efficacy of Internet Marketing Programs  Product Management Group-Consumer Insights for developing and testing differentiated, relevant and profitable product portfolio  - Develop Customer Segmentation and Product Portfolio grids  - Work the sizing of Segments and business prospects of each segment  - Identify Customer Need-Gaps in existing portfolio, by mapping Competition products  - Pre-test Product concepts  CRM-Data analytics to develop Marketing Campaigns  - Analysis and Interpretation of Customer Data to arrive at need gaps  - Pre test and Post –test Marketing Program  Customer Service-Benchmarking and Improving Customer Service at Tata AIG Life  - Implement CSat benchmarks and identify improvement areas  - Benchmark Tata AIG Life Csat vis-à-vis Private Life Insurance Companies  Skills Required:  Technical  - Quantitative Analytics Skills  - Skills in executing Qualitative Market research   - Managing MR Vendors to develop Quantitative Market Research Programs  - Understanding of Media Planning Process and terminology to evaluate Media Plan efficacy.  Qualification:  Graduate in Statistics with a MBA in Marketing  Specialized education in Advanced Quantitative Techniques (through Management Development Programs by IIMs or through Internal Development Programs)  Experience:  - 8 years in leading Market Research Company (Nielsen | IMRB)  - Combination of Qualitative and Quantitative Research  - Has had extensive experience in conducting Market Research for Financial Services Industry in general, and Life Insurance in specific  Salary Range- 14-16L  Interested candidates can sent their updated resume to shreeja.singh@tata-aig.com

Mumbai

Market Research & Strategy - BFSI 

Job Description for Market Research & Strategy - BFSI  in Tata AIA Life Insurance Company Ltd in  Mumbai for (8-13) years of experience. Apply Now!