Market & Industry Research:
- Conduct primary and secondary market research to analyze market size, growth trends, customer behavior, and industry dynamics.
- Monitor emerging market trends, technologies, and competitive movements.
- Build industry reports, market outlooks, and opportunity assessments.
Customer & Consumer Insights:
- Design and execute surveys, interviews, focus groups, and questionnaires.
- Analyze customer needs, preferences, pain points, and buying behavior.
- Develop customer segmentation and persona frameworks.
Competitive Intelligence:
- Perform in-depth competitor benchmarking covering offerings, pricing, positioning, and go-to-market strategies.
- Track competitor launches, partnerships, and market share movements.
- Prepare SWOT, PESTLE, and Porter's Five Forces analyses.
Data Analysis & Reporting:
- Analyze quantitative and qualitative data using research tools and statistical techniques.
- Translate insights into actionable recommendations for leadership and business teams.
- Create compelling presentations, dashboards, and executive summaries.
Professional & Technical Skills:
Must-Have Skills:
- 3-6 years of experience in Market Research / Business Research
- Strong analytical and problem-solving skills
- Expertise in primary & secondary research methodologies
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