Market Research Analyst - FMCG/Retail Industry

Key Responsibilities:

Consumer & Market Research :

- Own and manage end-to-end consumer research initiatives across categories, brands, and customer segments.

- Develop a strong understanding of customer behavior, preferences, purchase patterns, and market dynamics.

- Conduct qualitative and quantitative research to identify growth opportunities and emerging consumer trends.

- Design research methodologies, surveys, focus groups, and insight frameworks to support strategic business objectives.

- Translate consumer insights into actionable recommendations for product, marketing, pricing, and category strategies.

Market Intelligence & Competitive Analysis :

Track and analyze:

- Market trends

- Category performance

- Pricing strategies

- Promotions and campaigns

- Competitor activities and market movements

- Monitor industry developments and provide timely business intelligence to leadership teams.

- Evaluate market opportunities and identify risks impacting business performance.

- Benchmark brand and category performance against competitors and industry standards.

Analytics, Reporting & Dashboards:

- Build and maintain dashboards, scorecards, and insight reports for senior management and

CXO stakeholders.

- Present data-driven insights in a clear, concise, and business-oriented manner.

- Use advanced analytics tools to identify trends, patterns, and strategic recommendations.

- Collaborate with cross-functional teams including marketing, sales, category management,

and finance to support decision-making.

- Ensure accuracy, consistency, and reliability of reporting data and analytics frameworks.

Required Candidate Profile:

Experience:

7-10 years of experience in:

- Market Research

- Consumer Insights

- Business Analytics

- Category Intelligence

- Prior experience in FMCG or Retail industry is mandatory.