Market Research Analyst
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Market Research Analyst - Primary research
About The Opportunity:
We are hiring for a role in the Market Research & Insights sector focused on primary research for consumer and B2B projects.
This on-site role is based in India and supports end-to-end primary data collection, fieldwork management, and insight generation for clients across FMCG, technology, financial services, and healthcare sectors.
If you thrive on turning primary data into actionable recommendations, this is an opportunity to impact client strategy and product decisions.
Role & Responsibilities:
- Lead end-to-end primary research projects: design questionnaires, define sampling frames, and set fieldwork plans for CATI/CAWI/CAPI studies.
- Program surveys in Qualtrics and monitor live field work ensure data quality through quotas, soft launches, and real-time checks.
- Manage field partners and vendor relationships: scope briefs, ensure timelines, and resolve data-collection issues onsite.
- Clean, weight, and analyse primary datasets using SPSS and translate results into clear insight narratives and slide decks.
- Conduct basic market sizing and segmentation analyses; present findings and strategic recommendations to internal teams and clients.
- Maintain project documentation, best-practice playbooks, and contribute to process improvements for faster, higher-quality delivery.
Skills & Qualifications:
Must-Have:
- Questionnaire design
- Survey programming
- Qualtrics
- CATI
- Sampling design
- SPSS
Preferred
- R
- Tableau
- Qualitative analysis
Qualifications:
- Bachelor's degree in Market Research, Statistics, Economics, Sociology, or related field.
- Proven experience managing primary research studies and coordinating on-site fieldwork in the Indian market.
- Strong presentation skills with a track record of converting data into actionable business recommendations.
Benefits & Culture Highlights:
- Collaborative, research-driven environment with opportunities to lead client-facing projects and build domain expertise.
- Structured career progression for research professionals and exposure to cross-sector engagements.
- On-site position fostering close collaboration with field teams and faster knowledge transfer.
Location: India (On-site).
Keywords: primary research, market research analyst, consumer insights, B2B research, Qualtrics, CATI, sampling, SPSS, fieldwork coordination, questionnaire design.
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