Market Research Analyst

- Executes market research projects that answer specific business questions related to products, sales data, economic trends etc.

- Conduct ongoing competitive analysis, including benchmarking of product features, and positioning across key competitors in the industrial tools space.

- Formulates and completes (Power BI) reports on time ensuring insights in sales and order trends for product lines, sales channels and sales regions.

- Supports the sales and marketing function in reporting results on promotions, campaigns and commercial activities.

- Makes conclusive recommendations based on the research findings fueling strategic decision making, direction of marcom efforts and prioritizing promotional activities.

- Analyze market trends, customer segments, macroeconomic indicators, and industry reports to assess risks and opportunities affecting demand forecasts.

- Identify and evaluate new vertical markets or geographies with high growth potential based on market size, fit, and competitive landscape.

- Partner with sales and channel teams to collect field intelligence and validate market assumptions.

- Leverage external data sources (industry publications, trade associations, syndicated research) and internal data (Salesforce, ERP) for comprehensive analysis.

- Assist in building business cases for market entry strategies and pricing actions.

- Monitor regulatory, economic, or geopolitical developments that could impact regional sales performance.

- Support commercial teams with competitive end user conversion activities by providing lead lists from industry databases.

What Makes You An Ideal Candidate:

- Highly technical with demonstrated knowledge of quantitative analysis methods and Microsoft Office products.

- Advanced MS Excel and Power BI skills are required.

- Experience with Oracle, OBIEE and SQL is an advantage