We're looking for a data-driven Performance Marketing Lead to drive high-quality lead generation campaigns across digital channels. This role will focus on acquiring potential customers by implementing effective, performance-focused campaigns on platforms like Google, Meta, TikTok, LinkedIn, Bing and others. The ideal candidate has hands-on experience with full-funnel performance marketing, strong analytical skills, and the ability to manage paid campaigns end-to-end.

Key Responsibilities:

Campaign Strategy & Execution:

- Build, plan, and execute paid media campaigns aligned with digital marketing and business growth goals.

- Develop and optimize media plans using a mix of CPA, CPM, CPL, and CPC strategies across Google, Meta, TikTok, LinkedIn, Snapchat, and 3rd party publishers.

- Run in-platform execution and optimization for Google Ads, YouTube TrueView, Facebook/Instagram Ads, and other relevant channels.

- Manage and track A/B testing for creatives, audiences, and landing pages to maximize lead quality and ROAS.

Analytics & Performance Tracking:

- Implement and maintain Meta Pixel, Google Ads tags, and server-side tracking such as Meta Conversions API (CAPI) to ensure accurate event tracking and attribution across platforms.

- Analyze campaign performance using Google Analytics, Zoho Analytics, Meta Ads Manager, Firebase and other tools.

- Translate web and campaign analytics into actionable insights and optimizations.

- Measure, report, and present campaign KPIs weekly and monthly (Browsers, Leads, Shoppers, AOV, CAC, TPC).

Cross-Functional Collaboration:

- Work closely with Creative, Tech, Product, Sales, and Category teams to align campaigns with landing pages, user flows, and conversion points.

- Share learnings and campaign impact across departments to drive unified marketing efforts.

Budget & Vendor Management:

- Plan, track, and manage campaign budgets, vendor invoices, and finance workflows.

- Negotiate with media partners and publishers for inventory and ad space.

Growth & Optimization:

- Continuously optimize live campaigns using structured problem-solving and experimentation frameworks.

- Stay updated with industry trends, platform updates, and best practices to identify new opportunities.

Good to Have:

- Experience with programmatic media buying and DSPs such as DV360, Amazon AAP, The Trade Desk or MediaMath.

- Familiarity with trafficking tags in ad servers and using ad tech stacks (e.g., DCM, Campaign Manager, GTM).

Skills & Qualifications:

- 6+ years of hands-on experience managing paid campaigns (lead gen preferred).

- Strong knowledge of Google Ads, Meta Ads, YouTube, and emerging platforms.

- Excellent analytical, Excel and reporting skills.

- Experience with budget pacing, invoice tracking and campaign-level finance management.

- Strong communication, project management and negotiation skills.