MARAN GROUP - Analytics Professional - OTT/Micro Drama & Vertical Series

Job Description : Analytics Professional - OTT, Micro Drama & Vertical Series

Job Purpose

Analytics professional to track, measure, and interpret performance metrics for OTT, micro drama, and vertical series content to guide strategic decisions.

Key Responsibilities

- Analyze viewership data, content performance trends, and audience behavior across OTT, micro drama, and vertical video platforms.

- Measure campaign performance and evaluate the effectiveness of promotional activities.

- Interpret audience insights to support content planning, production strategy, and platform optimization.

- Present data-driven recommendations to production, strategy, and marketing teams.

- Build and maintain dashboards, weekly performance reports, and KPIs.

- Conduct A/B tests for content packaging, thumbnails, titles, and metadata.

- Benchmark performance against industry trends and competitor content.

Requirements

- 3-5 years of experience in analytics for digital content or OTT platforms.

- Strong data interpretation, reporting, and visualization skills.

- Proficiency in tools such as Excel, Google Analytics, YouTube Studio, Meta Insights, Tableau/Power BI, or similar platforms.

- Solid understanding of OTT metrics, short-form video performance, and audience behaviour.

- Ability to translate complex data into clear, actionable insights for non-technical teams.

- Excellent communication and collaboration skills.